Zemenawi (Modern)

Zemenawi Addis Abeban
Teenage cosmopolitan
Almost all American
Barely Ethiopian

Prays for Vogue
Raps about Swag
Craves for McTortillas
Dreams about Victoria’s

Watches gossip central
Wears a heavy metal
Imitates Selena Gomez
Walks like Soljaboyz

Body sleeps in Ethiopia
Soul wanders in California
Worships Lil Wayne
Crazy about Lil Justin

“Modernization”
Globalization
“Ethiopian” fashion
Westernization
Commercialization

***

The inspiration ๐Ÿ˜‰

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7 thoughts on “Zemenawi (Modern)

    1. Indeed commercialization, Judy! ๐Ÿ™‚ I forgot that! The impact of globalization on other countries has always been with the introduction of commercial brands!

      Most popular goodies in Ethiopia for example that I grew up with:

      Coca Cola and Pepsi Cola (my kid brain used to see them as some kinda brothers ๐Ÿ˜† … never mind now) … American brands

      TOYOTA (the most ubiquitous car brand in almost all Ethiopia) … Japanese

      OMO detergent … (poor me, when I was a kid I used to think it was made in Ethiopia … ๐Ÿ˜† forget it!) … owned by the Britishโ€“Dutch Unilever multinational

      Shell/Mobil/TOTAL (the trios that control the gasoline market in Ethiopia … I had a romantic obsession with them, thanks to their advertising that was stuck in my mind like glue)

      Fair & Lovely (a cream marketed supposedly to lighten a black skin: e.g. take a look … The 2012 Obama … I dont know whether I should laugh or frown here, but I guess laughter is better ๐Ÿ˜† no?) … Indian produced but owned by the same British-Dutch multinational Unilever

      The current generation, i.e. those younger than me even have more options like the list mentioned in the poem; not to mention almost all the super cheap Chinese products, but that barely last a week. ๐Ÿ˜‰

      All the human benefits of globalization aside, at the core of it, it is the best thing that has ever happened for muti-national corporations (and I wouldn’t be exaggerating if I said that the term itself has been popularized/propagated for the benefit of such corporations).

      Funny coincidence: I was astonished to find out how people value McDonald’s or KFC in Mexico. Here in the US most people consider it unhealthy to dine at those franchises; in Mexico, it totally means something else to sit and have lunch or dinner at one of the two places—most people die to eat there, it’s as if going to a fancy restaurant in Manhattan! At least that’s how I experienced it. ๐Ÿ™‚

      1. i meant valentine’s day being very much in vogue in ethiopia in recent years. and i can see (and sympathize with) the fact that you have been away from ethiopia for far too long ๐Ÿ™‚ mobil, total and shell are no longer.

        ante newregna! wend endet wendin happy valentine’s day yilal?

        lenegeru a friend has been urging me (over the phone) to come out, forced by my luck of success ๐Ÿ˜ฆ

      2. You are right about Valentines Day. ๐Ÿ™‚ Frankly, I have no problem people imitating other cultures, it’s inevitable, and you cannot stop it, but I get frustrated when people look down on their own, when they have no clue or have no interest in acknowledging that the same practice they literary worship also exists in their own country, but perhaps in a different way. In the process of copy-catting, we forget the beauty of our culture, such as YeKenfer Wedaj, which is similar to Valentine. (Americans say candy, Brits say sweets, basically describing the same thing, but the cultural significance is what makes the two words different!)

        So if I were a cultural dictator in Ethiopia, I would enforce YeKenfer Wedajoch Qen as an official lover’s day, also I would empower something like it in other local cultures, as opposed to just celebrating Valentine’s Day; why not cherish what we have, while at the same time enjoying what the rest of the world offers! ๐Ÿ™‚ If Wushimochim want to celebrate, I dont mind giving them, Ye Wushimoch Qen! ๐Ÿ˜†

        Ende .. what r you saying, mobil, total and shell are gone? lol .. last time i visited AGIP was the only goner. Definitely time to revisit. lol

        Abbaw ene engdih ye v-day etiquette temari aydelehum! lol degmo tiyake teyekuh enji, enkwan adereseh alalkum.

        qumsatin wust tedebiqeh blog endemitaderg d’ro tawqobhal! ๐Ÿ˜€ So you don’t have to menazez to me, ene yenebs abatih aydelehum, esachewun fira! ๐Ÿ˜†

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